EWH Postcard Mailer

Using Canva, I designed a template, wrote copy and disseminated this postcard mailer style newsletter from the Edmonton-West Henday constituency office, highlighting important information for constituents, including the Alberta NDP Caucus initiative: AlbertasFuture.ca I also pushed to increase subscriptions for the monthly e-newsletter that the office had begun disseminating regularly, which I designed and wrote using key messages from Caucus. I arranged for a photoshoot with MLA Carson in January for this bi-annual newsletter. Instead of a typical 8.5x11" sheet in an envelope, as had been done in the past, I opted for an oversized postcard to be dropped by Canada Post to households across the constituency.

Approximately 20,300 individuals received this newsletter in February 2021.

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Cover (front)

Reverse (back)