Founded in 2017, University of Calgary 4-H is a group of 4-H Alberta alumni who are pursuing post-secondary education in Calgary. Members volunteer their expertise to Calgary Region clubs by providing communications workshops and judges. UC 4-H offers grant opportunities to 4-H Alberta clubs that support varied initiatives, impacting members. Follow @ucalgary4h across social media.
UC 4-H was rebranded in Fall 2019 as YYC Aggies to make the brand and group more accessible for post-secondary students who may not have been in 4-H but are from small-town Alberta and are seeking community.
Project Overview
Following 4-H Canada brand standards, I designed these graphics based on submitted information and headshots from each of the 2018 / 2019 executive team members for University of Calgary 4-H alumni club. They were disseminated one at a time through scheduled Hootsuite posts with #MemberMonday
and tagging each executive directly for maximum organic exposure on Facebook and Instagram.
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